Red Havas Impact launched to offer ESG-driven comms

By Neeraja Gopalakrishnan in Marcoms News on

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PritchittBland Communications unveils new content division

By Neeraja Gopalakrishnan in Marcoms News on
Financial services communications consultancy PritchittBland Communications has announced a new content offer, Content@PB, to provide timely, engaging and distinctive content for financial services organisations. Leading the content division will be Adrian Flores, who joined PB Comms earlier this year as a senior account manager and he will be supported by senior consultants at the agency.  Director Leeanne Bland said content creation is the core pillar of the firm’s advisory and support for clients. “The ability to create content across formats and platforms, along with our specialist knowledge, provides significant value for our clients and has long been one of our strengths,” Bland said. “The role of corporate communications has evolved and grown over time, and so have our services to clients, so we thought it important to clearly present the content capability of our team.” Bland said expanding the service offer is an exciting milestone for the firm.   “Public

Edge welcomes new recruits

By Staff Writers in Marcoms News on
Edge has announced two new hires to its media team off the back of a series of new business wins including Hearing Australia, Seagrass Boutique Hospitality Group, Pymble Ladies College and Steadfast. Louis Williams takes up a new role as a media manager and Livinia Fernandes joins the team as an account executive, led by media director, Ryan Johnstone. Richard Parker, executive planning director said media billings have more than doubled over the last 12 months as the agency continues to invest in its integrated offer. “Our integrated offer of connections (paid, owned, earned), creative, and content – powered by data – is providing clients with an enhanced return on their communications investment by targeting the right people at the right moment with the right message at the right cost”  “Our focus on ‘connections’ is really important, especially as marketing budgets tighten. Marketing teams are looking for ways to increase their share of voice with efficient media

Agent99 announces new hires

By Neeraja Gopalakrishnan in Marcoms News on
Independent PR Agency, Agent99 has announced two new appointments to the team including Louise Cargo to the role of associate director, and Meriha Beaton as a senior account executive. Sharon Zeev Poole, founder and director of Agent99 said the agency is looking forward to seeing the opportunities within their speciality areas of food, beverage, entertainment and thought leadership spaces. “We are excited to welcome our latest team members who bring a wealth of experience to our agency as we continue to grow and uphold our core values of delivering exceptional results, data-driven strategic thinking, and measurement of true business impact to our clients,” Poole said.  “We’re continuously expanding our team to keep up with the demands for our services. With these new additions and promotions, we will be ready for growth with a well-resourced team that’s excited to tackle new and exciting projects.” Cargo said she is excited to join Agent99 as it has a high reputation

Havas acquires Bastion Brands

By Staff Writers in Marcoms News on
Havas Group has announced that it has acquired Bastion Brands, Australia’s leading independent health communications agency, integrating into Havas Health & You (HH&Y),  the world’s largest global health network. The acquisition continues both HH&Y’s exponential growth under Global CEO Donna Murphy and its significant evolution in the Asia Pacific region under CEO of APAC & LATAM Charles Houdoux. Yannick Bolloré, chairman and CEO of Havas Group said adding Bastion brands' capabilities to HH&Y will provide specialized health communications for both that region and our clients. “Bastion Brands is recognized for delivering significant and meaningful results for its strong client base of leading pharmaceutical companies across the world,” said Bolloré. “Bastion Brands also complements fast growth within our health PR business Red Havas in Australia, and we’re thrilled to officially welcome the Bastion Brands team to our Group.” Charles Houdoux, C

Lendi Group appoints Adhesive to manage PR

By Staff Writers in Marcoms News on
Lendi Group has appointed the independent communications agency Adhesive as its retained consumer communications agency. The appointment will see Adhesive working on strategic communications, press office and brand campaigns and also becoming a key partner for the brands Lendi and Aussie Home Loans.  Mike Maurice, Adhesive founder and managing director said the agency’s relationship from strategy to execution of consumer communications with Lendi Group is getting stronger.  “Access to home ownership continues to be front of mind for millions of Australians, and in the current economic climate Lendi plays a key role in helping to inform consumers on this relevant conversation,” said Maurice.  Antoinette Tyrrell, head of brand and marketing for Lendi Group said they are excited that the agency brings big ideas to the table with a willingness to have a collaborative and human approach to the delivery.  “Adhesive was appointed because of their integrated service offering

Bastion Amplify acquires Promedia

By Neeraja Gopalakrishnan in Marcoms News on
Integrated communications agency Bastion Amplify has acquired Promedia, South East Queensland’s leading full-service public relations firm. Promedia is one of Queensland’s longest-established and most respected agencies and has been operating on the Gold Coast and in Brisbane for 39 years, which will be incorporated into Bastion Amplify’s existing operations spanning Australia, New Zealand, and the United States.  The agency is the first of Queensland acquisitions planned by Bastion across the communications, creative and experience sectors which founder and Group CEO Jack Watts said will see Bastion expand across South East Queensland over the next six months.  “Brisbane and the Gold and Sunshine Coasts are experiencing an unprecedented surge in population and economic growth which are driving record levels of private and public sector investment in development, infrastructure and consumer business,” Watts said. “With a 10-year runway to the 2032 Olympics, the regio

Pritchett joins Icon Agency

By Neeraja Gopalakrishnan in Marcoms News on
Scott Pritchett, an Internationally awarded creative, has been appointed senior art director at an integrated communications company, Icon Agency. Pritchett will oversee the design and art direction of Icon’s creative projects in his new remit and his appointment accentuates Icon’s offering of creative and integrated services across the board. Icon’s creative director, Andrew North said Pritchett brings in “diverse expertise” and “strong senior leadership” to solve complex communications challenges.  “We’re very happy to welcome Scott to Icon. His previous work is a testament to his skill and we believe his guidance and oversight will support our entire creative team, who continue to produce high-quality work across our entire client portfolio,” said North. Pritchett praised the agency’s purposeful focus and pointed to the agency’s expanding team. “The team at Icon are a fantastic bunch and I’m excited to join them in making great, purposeful work,”

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