Kate & Co. PR appoints GMs

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Nature names Sampola director of people and culture

By Neeraja Gopalakrishnan in Marcoms News on
Strategic insights consultancy Nature has appointed Trudi Sampola to the newly created role of director – people and culture, based in Melbourne. Taking the reins as the agency’s first director of people and culture, Sampola will be responsible for leading the evolution of the employee experience strategy, reporting to Nature partner and Melbourne managing director, Justin Connally.  Connally welcomed Sampola to the team saying, her new role shows the business’ recent transformation, helping to build out an “end-to-end experience” for the people.  “We’re excited to have someone of Trudi’s calibre join the business, rounding out our 2022 focus on our people and helping us commit ourselves fully to making Nature the best it can be in 2023,” Connally said.  Sampola said she has known the team for a long time and she loves their sharing views on the “people-first approach”. “The culture and energy there is awesome, and I can’t wait to get among it and wor

PritchittBland Communications unveils new content division

By Neeraja Gopalakrishnan in Marcoms News on
Financial services communications consultancy PritchittBland Communications has announced a new content offer, Content@PB, to provide timely, engaging and distinctive content for financial services organisations. Leading the content division will be Adrian Flores, who joined PB Comms earlier this year as a senior account manager and he will be supported by senior consultants at the agency.  Director Leeanne Bland said content creation is the core pillar of the firm’s advisory and support for clients. “The ability to create content across formats and platforms, along with our specialist knowledge, provides significant value for our clients and has long been one of our strengths,” Bland said. “The role of corporate communications has evolved and grown over time, and so have our services to clients, so we thought it important to clearly present the content capability of our team.” Bland said expanding the service offer is an exciting milestone for the firm.   “Public

Red Havas Impact launched to offer ESG-driven comms

By Neeraja Gopalakrishnan in Marcoms News on
Leading PR, social and experiential agency Red Havas has announced the launch of Red Havas Impact in the Australian market bringing together the agency’s deep environmental, social, and corporate governance (ESG) expertise and capabilities from across the world as a result of increasing demand for global approaches to purpose-driven strategic communications. Global CEO James Wright welcomed the launch of the new practice in the Australian market, which Managing Partner Matt Thomas will lead from the agency’s Melbourne office and service clients across Australia and New Zealand. “Red Havas Impact brings together the depth of experience within the global Red Havas micro-network combined with the powerful insights capabilities of our strategy and research teams to support clients to tackle the big issues of our day,” Wright said. “As a practice area, it draws together our expertise across sustainability, health, technology, employee communications and corporate communication

Edge welcomes new recruits

By Staff Writers in Marcoms News on
Edge has announced two new hires to its media team off the back of a series of new business wins including Hearing Australia, Seagrass Boutique Hospitality Group, Pymble Ladies College and Steadfast. Louis Williams takes up a new role as a media manager and Livinia Fernandes joins the team as an account executive, led by media director, Ryan Johnstone. Richard Parker, executive planning director said media billings have more than doubled over the last 12 months as the agency continues to invest in its integrated offer. “Our integrated offer of connections (paid, owned, earned), creative, and content – powered by data – is providing clients with an enhanced return on their communications investment by targeting the right people at the right moment with the right message at the right cost”  “Our focus on ‘connections’ is really important, especially as marketing budgets tighten. Marketing teams are looking for ways to increase their share of voice with efficient media

Agent99 announces new hires

By Neeraja Gopalakrishnan in Marcoms News on
Independent PR Agency, Agent99 has announced two new appointments to the team including Louise Cargo to the role of associate director, and Meriha Beaton as a senior account executive. Sharon Zeev Poole, founder and director of Agent99 said the agency is looking forward to seeing the opportunities within their speciality areas of food, beverage, entertainment and thought leadership spaces. “We are excited to welcome our latest team members who bring a wealth of experience to our agency as we continue to grow and uphold our core values of delivering exceptional results, data-driven strategic thinking, and measurement of true business impact to our clients,” Poole said.  “We’re continuously expanding our team to keep up with the demands for our services. With these new additions and promotions, we will be ready for growth with a well-resourced team that’s excited to tackle new and exciting projects.” Cargo said she is excited to join Agent99 as it has a high reputation

Havas acquires Bastion Brands

By Staff Writers in Marcoms News on
Havas Group has announced that it has acquired Bastion Brands, Australia’s leading independent health communications agency, integrating into Havas Health & You (HH&Y),  the world’s largest global health network. The acquisition continues both HH&Y’s exponential growth under Global CEO Donna Murphy and its significant evolution in the Asia Pacific region under CEO of APAC & LATAM Charles Houdoux. Yannick Bolloré, chairman and CEO of Havas Group said adding Bastion brands' capabilities to HH&Y will provide specialized health communications for both that region and our clients. “Bastion Brands is recognized for delivering significant and meaningful results for its strong client base of leading pharmaceutical companies across the world,” said Bolloré. “Bastion Brands also complements fast growth within our health PR business Red Havas in Australia, and we’re thrilled to officially welcome the Bastion Brands team to our Group.” Charles Houdoux, C

Lendi Group appoints Adhesive to manage PR

By Staff Writers in Marcoms News on
Lendi Group has appointed the independent communications agency Adhesive as its retained consumer communications agency. The appointment will see Adhesive working on strategic communications, press office and brand campaigns and also becoming a key partner for the brands Lendi and Aussie Home Loans.  Mike Maurice, Adhesive founder and managing director said the agency’s relationship from strategy to execution of consumer communications with Lendi Group is getting stronger.  “Access to home ownership continues to be front of mind for millions of Australians, and in the current economic climate Lendi plays a key role in helping to inform consumers on this relevant conversation,” said Maurice.  Antoinette Tyrrell, head of brand and marketing for Lendi Group said they are excited that the agency brings big ideas to the table with a willingness to have a collaborative and human approach to the delivery.  “Adhesive was appointed because of their integrated service offering

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