Initiative retains Jemena Media account; MBCS appointed creative agency
By Neeraja Gopalakrishnan in Marcoms News on Wednesday, 25th January 2023 at 9:01pmInitiative has retained the media business for energy networks owner, Jemena Limited following a competitive pitch, extending a 10-year relationship with the brand and has expanded its remit with Mediabrands Content Studio (MBCS) being awarded Jemena’s creative account.
Initiative’s responsibilities include all national and local broadcast media buying, print, outdoor, radio, cinema, digital, search, social and addressable and other media buying such as strategic and communication design responsibilities. MBCS’ remit covers all creative and production services and executions.
Melissa Fein, CEO Initiative said she is excited to start the year re-signing a long-term client and the team is energised to help Jemena increase its customer base as it expands its network across regional...
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