Acquired by the Clarity Global Group last month, Sefiani has announced the appointment of Alice Spraggon with a global remit as head of editorial content, digital marketing in Sydney.  In her new role, Spraggon will focus on local and multi-market clients of Sefiani and Clarity Global.  Robyn Sefiani, President ANZ & Reputation Counsel welcomed Spraggon to the new role.   “This is an exciting senior appointment to Sefiani’s digital marketing and data analytics practice which, with the help of Clarity, we plan to grow at pace and at scale. “An added bonus is Alice’s familiarity with Clarity’s culture, people and processes, which will be enormously helpful as we move through the integration of Sefiani within the Clarity Global Group,” she said. Clarity’s President, Digital Marketing Tom Telford said Spraggon’s experience building digital marketing strategies and developing written content to position businesses and brands as thought leaders on cross-geograph

Initiative has appointed David Cook to the newly created national role of Head of Marketing & IQ, based in Sydney. Reporting to Initiative’s chief strategy & product officer Chris Colter and Initiative’s national managing director Sam Geer, Cook will lead Initiative’s consulting division, IQ with a key objective to deliver high-level strategic media recommendations to c-suites and also include leadership of Initiative’s marketing program, supporting the agency’s focus on industry thought-leadership and push for progression. Chris Colter said Cook’s reputation for sharp thinking and collaborative approach made him the perfect fit to lead the agency’s consultancy division which is at a pivotal point in its growth agenda. “We are thrilled to have David join our team to expand Initiative’s IQ division which has experienced exponential growth since its launch in 2021. “We met many brilliant people throughout this process which made the final decision excepti

Diversified Communications has appointed Mike Morris as the new head of commercial strategy across both the Sydney and Melbourne offices.  David Longman, managing director of Diversified Communications, said Morris’ experience and style will complement the company’s strategic direction and culture.  “I see Mike being a great addition to the leadership team, playing a crucial role supporting the commercial directors and broader teams to lead business growth, as we continue to deliver world-class events, conferences, and service the media & marketing industry in 2023,” Longman said. Morris said that he is excited to have the opportunity to return to the exhibition, conference, and media industries and work with “great people on market-leading brands at the forefront of business connections.” “It’s exciting to have scope to work with and support decision makers from key industries. More than that, it’s a chance to make a meaningful difference by bringing exper

Initiative has announced that it has been appointed as the media agency of record for Sanitarium Health Food Company and will work across the Sanitarium portfolio including iconic brands Weet-Bix, So Good and UP&GO. Initiative’s remit includes overall responsibility for media strategy, planning and buying across all traditional media. Initiative’s CEO Melissa Fein said the team is elated to start the year on a high note and is excited to work with Sanitarium.  “We are beyond excited to partner with Sanitarium, a company known for some of Australia’s most iconic brands, which each and every one of us have grown up with,” Fein said.  “We can’t wait to embed Sanitarium in our ambitious way of thinking, doing, and achieving and help take their brands to the next level.” Jessica Manihera, Head of Marketing ANZ, Sanitarium said the company is in “safe hands” and they will work together with Initiative to achieve great things.  “We are already wholly impres

Initiative has appointed Tom Dodd as national strategy director, based in Melbourne, following the agency’s strong momentum and growth.  Dodd will work alongside chief strategy and product officer, Chris Colter to expand the agency’s strategic offering, product and new business growth. Colter welcomed Dodd’s appointment as he is “pumped to get the band back together.” “Tom is one of the most intelligent and charismatic media strategists in the industry, and one of the most awarded,” Colter said.  “Tom is an exceptional collaborator with extensive experience leading agency villages. Balancing that with his ‘client-side’ perspective makes him an invaluable asset to Initiative’s already market-leading strategy team.” Tom Dodd said he has loved his time client side and is excited to have worked with such an iconic brand and people.  “These days clients look for interesting ideas and experiences to solve their business challenges, so I’m excited to be j

Creative communications agency One Green Bean (ogb) has kicked off the new year with a strengthened, innovation-focused leadership team appointing Amber Abbott to Managing Director, to focus on driving innovation, and the promotion and return of senior team members. Abbott will assume responsibility for the agency’s strategic direction and will report directly to Global Chairman Havas PR Global Collective, James Wright. Abbott said the agency has been committed to helping brands “earn attention through creativity.”  “In 2023 we will continue to empower our people to create the world’s most powerful work with a renewed focus on multi-platform, innovative earned ideas. With our incredible stable of clients and a team bursting with talent, I am looking forward to seeing what we will achieve this year,” she said. James Wright, Global Chairman Havas PR Global Collective said ogb has been a “pioneer in creative communications space” for over a decade through innovation

GT Communications has announced a raft of changes to the team with the agency’s Founder and Executive Director Gemma Tognini moving to Sydney to lead the agency’s expanded national presence.  Gemma Tognini wrote on LinkedIn the changes to the team in the year 2023 as the firm grows and expands nationally.  “2023 is an important year for me personally, and for the team,” Tognini said. “GT Communications, the company I started in my spare room with a $500 computer (dial-up internet!!) and a mobile phone, will celebrate its 20th birthday later this year. A recession, a GFC and a pandemic later and our offices in Perth and Sydney are thriving. I couldn’t be prouder of how we’ve emerged from the challenges of the past two and a half years. In response to the strong growth and demand for what we do, I’m happy to share some changes in our team.”  “Together with our National Client Services director Katie Rodwell and specialist advisor Willie Rowe, our leadership te