Esquire back on stands in Australia
By Neeraja Gopalakrishnan in Media News on Monday, 13th March 2023 at 6:16pmSwitzer Media & Publishing has announced the relaunch of the men’s fashion magazine Esquire in the Australian market.
Esquire’s last appearance in Australia was as an insert in Men’s Style, another publication that was axed by Bauer Media, in 2017.
Maureen Jordan, group publisher of Switzer Media & Publishing, who will oversee Harper’s Bazaar and Esquire said the Founder of Switzer Media & Publishing, Alex Switzer negotiated with the Hearst to add Esquire to their other titles.
Switzer told the Sydney Morning Herald that they believe in print and understand from Harper’s Bazaar’s revival that their “demand is strong” from a commercial and audience perspective.
“Our strategy for Esquire, however, is focused on scaling a multi-channel brand. It...
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